In the US a billboard costs an average of $14,000 a month in busy areas.
Displaying your business to the public can cost a lot of money, but it doesn’t need to. Using window decals is easy and cost-effective, and offers a range of advantages. By not using window decals for your business you are missing out.
For 5 reasons why you need to use window decals, keep reading.
Marketing is crucial to any business. Regardless of how good your products or services are, you won’t make any sales if customers don’t know about your brand.
Advertising is a great way to get your name out there and be seen by a larger audience. The main problem here is that it can be very expensive. To maximize your profits you’ll want to keep costs down wherever you can.
Using window decals for your business is one of the most cost-effective ways to promote it. Your storefront will act as the perfect advertising space, where you can adjust things to be exactly how you want them.
You are also free to alter the decals at any point, so if you think a certain design isn’t working or you have any new ideas you can get to work on changing things straight away.
The closest alternative would be a billboard, but this will come at a much higher price, and once it’s up changing it is no small task. Window decals will have the strongest effect if your store is located in a busy area – the more customers that walk past and see your decals, the wider the audience you will be reaching.
2. Brand Awareness
Custom window decals are the perfect way to put your brand in a league of its own. Whatever your product or service is, you want to be in a position where whenever customers think of it, your company is the first one that comes to mind.
This means establishing yourself as one of the best brands, and doing what you can to stand out from the crowd. Any branding you use will have an effect on this.
Placing oversized decals in your window with branding that catches customers’ eye is ideal. You should feature your logo, the name of your brand, and a small glimpse of whatever it is you’re offering.
If you’re doing things right, customers will soon recognize your branding wherever they see it and make the association between your company and what you sell.
For this to really work your branding and your decals should be unique. If they resemble another company then customers may make an association with them. Keep things original and it will make your brand one of a kind.
3. Increase Footfall
Keeping footfall high is essential to the success of any business. More customers coming into your store results in more brand awareness, a wider audience, and higher sales.
You can use decals strategically to help with this by generating curiosity in anyone walking by. Giving customers a glimpse of what you offer will make them want to see more, so you should ensure you don’t give everything away before people enter your store.
A typical way to do this is to have large, attention-grabbing decals in the window, and then have one or more products placed strategically behind them. Make sure these products can only partially be seen. This will make people wonder about what it is they can’t see, which will encourage them to come inside and take a look.
You can even take this up a notch by using a decal that covers the entire window, completely obstructing customers’ view. As long as your decals are inviting enough, customers will want to know what they’ll find behind them.
Intriguing graphics and text are key here. You want your decals to lure customers in and make them think about what your store may have inside.
4. Special Promotions
Promotions and offers can help boost your business rapidly. Whenever you’re running these, you want to get the word out so customers are aware.
With shop decals you can make edits without too much trouble, so you can update them with any promos you have coming up. By having these in your windows you can let passers-by know even if they don’t come inside.
You can promote a special day for a week in advance, for example, so everyone that walks past for that week will see the offer and know to come back on that specific day.
If you run offers regularly you could leave a gap in your window decals and show the promotion as some sort of display just behind the window. This will make things easier if you are constantly offering new things.
You can also use this technique to market new products before their on sale. When it comes to release day plenty of customers will already know about it ensuring a successful launch.
Despite all the fun that can be had with vinyl decals, one of the most useful purposes they can serve is to give information. This most commonly means general details about your business such as opening hours, products and services, and social media pages.
To make things a bit more interesting you can incorporate images into this. If you sell electronics, for example, you could include images of some of the types of devices you sell, or a restaurant could have pictures of food and drinks.
While this may not seem like the most important use of your decals, letting customers know what sort of business you are is essential. If someone is out shopping for clothes and that is what you sell, making that quickly and clearly visible will help draw them in.
Finding High-Quality Window Decals
If you’re looking for custom window decals for your business Frontline Print has you covered. We produce decals for windows, floors, cars, and more. We are located in Florida, but service the whole of the US and Canada.
If you have any questions about what we offer, click here to contact us today.