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5 Design Tips for Advertising Signs

A recent survey has discovered that 76% of people, in a pool of American consumers, had entered a store they’ve never been in before purely based on their external signage. 68% of these people actually made a purchase as a direct result of signage that caught their attention. The value of your advertising signs is critical to both how your brand and…

Very Vinyl: Are Vinyl Banners Waterproof?

The Sign Research Foundation continues to live up to its mission of providing ‘evidence-based sign research and education’. One such study found that 60% of the companies surveyed reported sales increases of 10% or more by updating or adding signage to their businesses. Another study also found that unclear signs or those that were too small resulted in the inability of at…

The Perfect Print: What Is Large Format Printing Used For?

The Sign Research Foundation continues to live up to its mission of providing ‘evidence-based sign research and education’. One such study found that 60% of the companies surveyed reported sales increases of 10% or more by updating or adding signage to their businesses. Another study also found that unclear signs or those that were too small resulted in the inability of at…