The Sign Research Foundation continues to live up to its mission of providing ‘evidence-based sign research and education’. One such study found that 60% of the companies surveyed reported sales increases of 10% or more by updating or adding signage to their businesses.
Another study also found that unclear signs or those that were too small resulted in the inability of at least 54% of potential customers to find a business. Is this a chance you’re willing to take?
There are many signage options available to companies regardless of size or industry. Vinyl banners provide an affordable way to showcase your business.
They’re also high-quality and have a quick turnaround time. If you’re ready to start advertising your business in style, read on to find out more.
Types of Banners
Businesses have been using signage to advertise for centuries. The first primitive signs began to evolve around 3000 BC to 500 AD, and they haven’t stopped since. This evolution heralded the banner options available today, which include:
- Mesh banners
- Canvas banners
- Fabric banners
- Vinyl banners
These are just a few. Some print companies also use wide-format digital printing technology. This enables them to transfer graphics onto a variety of materials, including:
- Card stock
- Foam boards
- Aluminum composite materials (ACM)
- Corrugated boards
However, if you’re looking for cheaper, versatile weatherproof signage, outdoor vinyl banners are for you.
It’s Not Just Another Material
Vinyl is a man-made material consisting of chlorine and ethylene. The combination of the two produces polyvinyl chloride (PVC), hence the term vinyl.
The discovery and creation of vinyl in the 1920s stemmed from the need for a durable, affordable fabric that was easy to manufacture. It is these attributes that make vinyl the perfect option for banner signage.
Here are a few other reasons to consider using vinyl banners for your business:
It’s Waterproof and Weather-Resistant
A simple search of the best waterproof banners will lead to results that all recommend vinyl. Affordable vinyl banners consist of flexible polyvinyl chloride. This type of synthetic plastic is lightweight, waterproof, fade-resistant, and weather-resistant.
You can be sure you’ve made a good investment when you choose a vinyl banner. It will look newly printed for an extended period of time.
When it comes to traditional advertising, vinyl banners are one of the cheapest alternatives. Vinyl is essentially made up of salt.
It’s a renewable resource that costs very little to produce, and that’s easy to make. These are two factors that result in an affordable end product.
You’ll appreciate these costs savings if you have a tight marketing budget. You’ll spend a lot less with cheap vinyl banners. It’s a great way to get your message to customers without breaking the bank.
It Has a Quick Production Time
Vinyl banners are easy to make, with the right technology. Need to meet a deadline for an important marketing campaign? Vinyl banners are the way to go.
The production time of a vinyl banner is short. Choose a printing company that uses the right equipment that facilitates a quick turnaround time.
Vinyl banners are one of the few forms of advertising that you can take with you. Attending a trade show or doing a pop-up? There’s no need to produce more signage. A vinyl banner is lightweight and you can carry it to other locations.
They’re also easy to store, as they don’t take up a lot of space. You can keep them for as long as you need to, as their quality isn’t compromised, even over long periods of time.
It’s Easily Customizable
You can get exactly what you want with affordable vinyl banners. Because it’s a cheaper option, you no longer have to compromise on elements of your design to keep costs down. Choose the design and colors you want to create the perfect signage.
It’s a material that will also make your logo stand out. They’re also easy to modify. This facilitates the display of a variety of concepts and designs.
It Will Grab the Attention of Potential Customers
Want to stand out from your competitors? You’re sure to get attention when you display your product on a well-designed vinyl banner. Use the right colors and place it in a strategic location to get passers-by looking.
The right signage can attract prospects into an unfamiliar store. Make this opportunity count!
You can add environmentally friendly to the long list of vinyl features. Vinyl uses less energy when produced. This ensures it generates fewer emissions.
This makes it more energy-efficient than other signage materials. You can’t go wrong with a product like this.
Finding the Best Vinyl Banners
So you’re convinced. You’ll be using vinyl banners for your next campaign or at your new location. But you might be wondering where can I get vinyl banners near me?
When it comes to vinyl banners, they are many options. They’re easy to order, and the printing company you choose can ship them to any location.
However, ensure you choose the best. Find a company that works with a variety of industries. They should also have great customer service, as well as the ability to produce high-quality banners in the quickest time possible.
Showcasing Your Business the Right Way
Most businesses look for affordable advertising options. This is even more crucial for businesses with limited marketing budgets.
However, cheaper does not have to translate into low quality or bad design. You can choose alternatives that still uphold the quality of your brand and message.
Vinyl banners are a great way to do this. They encompass all the attributes every business looks for – durability, versatility, and affordability. Combine this with a company that uses advanced printing technology, and you have a win-win solution.
Frontline Print can provide this. We use wide format printing that ensures an affordable, high-quality end product with a quick turnaround time. Contact us today to enjoy competitive pricing and showcase your business in the right way.